Objective & use
First we determine whether the content should introduce a company, explain an offer, establish trust or support a specific enquiry. That shapes the channels and versions worth producing.
Service
Video marketing: the right version for every channel
A strong video does not automatically work everywhere. Interviews, product films and short-form clips have different requirements for the opening, duration, framing and on-screen text. Video marketing connects your message to the most appropriate formats and placements.
Discuss video formatsPlanning & production
On many platforms, the first few seconds help viewers decide whether a subject is relevant. A clear statement, useful question or revealing visual often works better than a long introduction.
Versions & use
Formats, aspect ratios, subtitles and different hooks can be planned for specific uses. If a campaign is subsequently evaluated, completion rates, clicks or enquiries may guide later edits.
Start with the objective and platform
First we determine whether the content should introduce a company, explain an offer, establish trust or support a specific enquiry. That shapes the channels and versions worth producing.
This is distinct from commercial video production: a commercial centres on making the film, while video marketing plans how one or more versions will be structured and used across channels.
- Website and landing-page films
- Reels, Shorts and other vertical videos
- Short stories drawn from longer interviews
- Product teasers and campaign variations
- Subtitles, titles and platform-ready thumbnails
A strong opening without empty promises
On many platforms, the first few seconds help viewers decide whether a subject is relevant. A clear statement, useful question or revealing visual often works better than a long introduction.
Pacing, text density and subtitles must remain legible on smaller screens. Key visual elements should stay inside the platform’s safe areas.
Make more of the footage you already have
A new shoot is not always necessary. When sufficient usable sound and pictures exist, an interview, an event or a corporate film can provide material for several independent short edits.
The key is selection and structure: each short clip needs its own purpose and a beginning that makes sense without the full original video. Simply cutting a long film down is rarely enough.
Delivery and meaningful measurement
Formats, aspect ratios, subtitles and different hooks can be planned for specific uses. If a campaign is subsequently evaluated, completion rates, clicks or enquiries may guide later edits.
Reach and conversions cannot be guaranteed; they also depend on the audience, publication strategy, budget and platform. Publishing or managing ad accounts is included only when specifically agreed.
Common questions
Do I need a separate shoot for each platform?
Not necessarily. Good planning makes it possible to edit suitable footage into several aspect ratios and lengths.
Can you turn long interviews into short reels?
Yes. We identify self-contained moments and shape them into short stories with an effective opening.
Does ARSALBA automatically post and run ads?
No. Publishing and ongoing campaign management are separate services and must be explicitly agreed in advance.
Contact
Get more value from your video material
Tell us which footage you have and where you want to use it.
Discuss video formats